• World class studio and drum kit
• All vintage mics and preamps
• Recorded on 2" tape

How do you get that warm beautiful analogue indie sound in a digital drum production software? You go proper old school:

First you take it to Svenska Grammofon Studion's warm, organic 120m2 live room, with 10m high walls covered in old fashioned oak tiles, giving the room the kind of short, rich decay that's perfect for drums.

Second, you enlist the help of their impressive collection of vintage gear, and if you want old school, Svenska Grammofon has a lot. From the outboard, and microphones to old Steinway uprights and rare Fender amps to Fairchild compressors and Pultec EQ's, every piece of equipment you normally only see emulated in a plugin, is there in real life.

Third, you run it through a beautiful old desk, and they don't come much more majestic than "The Queen", a Neve 8048 console with 1081, 1064 and 1073 preamps, that was once owned by Queen themselves, and which has been used by rock royalty like Led Zeppelin and The Rolling Stones.

Finally, you capture the beautiful sounds distilled through this process on a Studer A80 2" Tape Machine.

Is it really worth all that effort? If you want vibrant, organic, punchy and warm with just the right amount of grit. Yes it is. Drums on tape just sound better.